Facebooking Around

Karl Marx described religion as the opium of the people. Similarly, many have called television a thief of life and time. Facebook can be seen in a comparable way.

Don't get me wrong; Facebook has valuable features that allow for free and easy communication. However, users often fail to self-edit or limit their content, resulting in a flood of information of questionable quality. This mediocre material presents an opportunity. By posting high-quality, interesting content, you can stand out and entice readers to visit your website or call you directly.

Be Prudent
Your Facebook posts should mix the humanity of your business, the products and services you sell, and other relevant content for your target market. Be mindful of copyright laws and the accuracy of third-party posts. Ensure any content you share aligns with your marketing strategy.

Boosting Posts
Facebook makes money through boosted posts, which allows businesses to pay for their posts to appear in the feeds of people who aren't their friends or followers. This can introduce your business to new potential customers. However, it’s easy to waste money if your boosted posts aren’t targeted at your ideal market. Website Angels can help you create and manage effective Facebook advertising campaigns to reach your target audience.

Facebook Reviews
Like Google, Facebook reviews can influence buying decisions by providing independent opinions of your business. However, you cannot control or remove negative reviews, so excellent customer service is essential to mitigate any potential damage.

Customising Your Facebook Page
Set up your Facebook page with features that complement your overall promotional plan. The goal is to direct people from Facebook to your website, where you have all the information needed to convert visitors into customers. Avoid sending people from your website to Facebook; instead, use Facebook as a signpost to your website.

Monitor, Ask, Review
Ask new customers how they found you to determine if your Facebook activity is effective. This feedback is crucial for assessing the impact of your efforts and refining your strategy.

Facebook can play a significant role in your marketing strategy. To maximise its effectiveness, carefully plan, implement, test, and analyse your activities. Website Angels, as skilled and experienced Google Partners, can help you create and manage your Facebook advertising, ensuring your marketing efforts are targeted and effective. Contact us today to learn more about how we can support your business.