It's time to talk to people

In the Kevin Costner movie ‘Field of Dreams’, the catchphrase is “Build it, and they will come”, but in reality, building a better product or service will not help if you don’t attract or drive customers to it.

How can you use your website to reduce friction in your sales process? The core marketing activities we recommend include:

Mass Communication
Regular, general communication keeps your company, products, and services in the back of customers' minds. Use newsletters, email newsletters, social media activity, and press advertising to facilitate this. Collect customers' preferred communication methods and get their permission to contact them.

Individual Communication
Engage in personal communication with your customers to ensure satisfaction and foster loyalty. This can include phone calls or in-person visits. Tailor the frequency of these communications to your industry and product/service nature. Personal engagement shows that you care and helps retain customers.

Anonymous Communication
Attract potential customers using AdWords and Facebook Boosting. These methods allow for targeted, flexible, and effective marketing compared to traditional media. Use Facebook to reach people with general interests and Google AdWords for specific needs.

All communication methods should drive traffic to your website, leading customers to specific pages that move them closer to making a purchase. Always review and fine-tune these pages to ensure they are effective.

Talk to Website Angels
At Website Angels, we are skilled in creating and managing effective marketing strategies, including Facebook advertising and Google AdWords. Contact us today to enhance your marketing efforts and drive more traffic to your website.

Final thought – My Dad told me that whenever I used a chisel in the workshop, I should sharpen it before I put it away. In this way, it was instantly ready to use when I needed it. It is the same with your website, keep it sharp, after all, you never know when someone is going to be using it.